Writing

As a junior lawyer, I had to learn how to make it easy for supervisors to review my work. In case it helps, here's a step-by-step guide (with an example): 1️⃣Make it clear what the matter / document is and when input is needed. 2️⃣ Set out the context and approach to preparing the deliverable What needs to be reviewed, how was it prepared, and what’s the timeline? If you're attaching a document, include the live link to your file management platform (e.g. iManage or Sharepoint) as well as a static version. 3️⃣ Set out the next steps and your ask Make it clear what your supervisor needs to review. Set this out at the top of your email and proactively provide some recommendations. You can also follow up in person to make sure deadlines aren't missed. 4️⃣ Explain how the draft is marked up Make it easy to navigate with specific questions (either in the document or extracted in the email). If there are mark ups against a particular document / version, identify what that is. 5️⃣ Summarise your inputs Let them know what your draft reflects, and attach the relevant inputs so they can see everything in one place. This will give your supervisor confidence that you've captured everything, and make it easier for them to check your work. 6️⃣ Flag key aspects / assumptions If there are key assumptions / principles that have a big impact on how your draft is prepared, it's helpful to set them out in the email as a point of focus. Try to also set out the relevant clause / section / reference where possible. Is there anything else that you'd add? What else have you found helpful in making drafts easier to review, either as a junior lawyer or a supervisor? ------ Btw, if you're a junior lawyer looking for practical career advice - check out the free how-to guides on my website. You can also stay updated by sending a connection / follow. #legalprofession #lawyers #lawstudents #lawfirms

How to Speak So That People Listen to You The 10-Second Rule Ever shared a great idea, only to be met with silence? Meanwhile, someone else says something similar - and everyone listens. Here’s the truth: People don’t listen to what’s important. They listen to what’s clear, compelling, and concise. Master the 10-Second Rule and get heard! 1. Deliver your main idea within 10 seconds. ↳ The brain filters out complexity to save energy. ↳ Clarity lowers cognitive load, easier to process. ↳ Clarity wins. Try this: 🚫 "So, the other day I was thinking about..." ✅ "We’re losing leads because emails aren’t personalized. Here’s how to fix it." 2. Use their name - it grabs attention. ↳ The brain focuses when it hears its name. Try this: 🚫 "I have an idea." ✅ "David, here’s a strategy that could work." 3. Lower your voice slightly for emphasis. ↳ A deeper, slower voice signals authority. Try this: Lower your pitch and slow down on key points. 4. Pause after key points - let them land. ↳ Silence makes words feel weightier. Try this: Stop talking after key points. Let silence do the work. 5. Look for nods or engagement before continuing. ↳ Conversations, not monologues, hold attention. Try this: If people look confused, pause and ask, "Would an example help?" 6. Use short, clear sentences. ↳ The brain tunes out complex wording. ↳ Simplicity keeps people engaged. Try this: 🚫 "We need to streamline our processes to improve efficiency and reduce bottlenecks." ✅ "We need to simplify our workflow. Let’s focus on 3 key areas." 7. Make it about them, not you. ↳ People care about their priorities, not yours. Try this: 🚫 "I think this is a great idea." ✅ "This will help you hit your Q2 targets faster." 8. Speak as if telling a story. ↳ Stories stick - facts don’t. Try this: 🚫 "Customer satisfaction dropped 10% last quarter." ✅ "Last quarter, 100 customers didn’t get a resolution in time. Here’s what changed." 9. Pause for 2 seconds before speaking. ↳ Signals confidence. ↳ Prevents rushing or hesitation. Try this: Count “1, 2, 3…” in your head before speaking. Confident speakers make it easy for others to understand them… and that’s power. Which of these resonated most with you? Share in the comments. ♻️ Repost and support your network ➕ Follow Meera Remani for strategies on leadership growth

10 Ways to Use ChatGPT to Improve Your Copy: (With Simple Copy-and-Paste Examples) 1) Trimming Down Goal: Condense your copy for clarity and impact. Focus on: Complex sentences Redundant phrases Long paragraphs Example prompt: "Trim down this [phrase/sentence/paragraph] of my copy." 2) Finding Word Alternatives Goal: Find better synonyms for certain words to enhance readability and engagement. Look to replace: Fillers Jargon Clichés Adverbs Buzzwords Example prompt: "Provide [adjective] alternatives for the word [word] in this copy." 3) Doing Research Goal: Gather detailed information about your target audience to tailor your copy. Consider: Likes Habits Values Dislikes Interests Behaviors Challenges Pain points Aspirations Demographics Example prompt: "Create an ideal customer profile for [target audience]." 4) Generating Ideas Goal: Brainstorm multiple copy elements to keep your content fresh and engaging. Do this for: CTAs Stories Leads Angles Headlines Example prompt: "Generate multiple [element] ideas for this copy." 5) Fixing Errors Goal: Identify and correct any errors in your copy to maintain professionalism. Check for: Spelling mistakes Grammatical errors Punctuation issues Example prompt: "Check this copy for any [type] errors and suggest corrections." 6) Improving CTAs Goal: Make your call-to-actions more compelling and click-worthy. Play around with: Benefits Urgency Scarcity Objections Power words Example prompt: "Give me [number] variations for this CTA: [original CTA]." 7) Studying Competitors Goal: Gain insights from your competitors' copy to improve your own. Analyze their: CTAs USPs Offers Leads Hooks Headlines Example prompt: "Provide a breakdown of [competitor]'s latest [ad/email/sales page]." 8) Nailing the Voice Goal: Refine the tone and voice of your copy to align with your brand and audience. Consider: Target audience Brand guidelines Advertising channel Example prompt: "Make this copy [adjectives] to suit [target audience]." 9) Addressing Objections Goal: Anticipate and address potential customer objections to increase conversion rates. These could be about: Price Quality Usability Durability Compatibility Example prompt: "Analyze this copy to find and address potential objections." 10) A/B Testing Goal: Create variations of your copy's elements to determine what works best. Try different: CTAs Hooks Angles Closings Headlines Headings Frameworks Example prompt: "Generate variations of this [element] for A/B testing: [original element]."

Keep replaying a challenging event in your mind? Or overthinking something that’s already happened? What if you could turn that mental loop into a tool for growth… and even better health? Dr. James Pennebaker’s ‘Writing Protocol’ is a simple, science-backed way to do just that. In fact, hundreds of scientific studies show that it significantly improves immediate and long-term health. Here’s how it works: 1. Write for 15 minutes, once a week
↳ Tip: Focus on the same emotionally challenging event every time. 2. Keep it raw and unfiltered
↳ Tip: Don’t worry about grammar or structure (this is just for you). 3. Stick with it for 4 weeks
↳ Tip: Make it a ritual. Same time, same place. Over 200 peer-reviewed scientific studies show this practice (which is essentially expressive writing) improves mental clarity, emotional resilience, and even physical health. No gimmicks, no cost. Just you, a pen, and some paper. P.S. Do you ever find yourself overthinking about something negative that happened?

I get 1M+ Impressions every week. 💥 My most underrated strategy? Pattern Interrupt. 🚨 Pattern Interrupt is all about: ~ Kicking off with a similarity ✅ ~ But then, disrupting the expected patterns 🤯 ~ Breaking norms that users are accustomed to seeing on their feeds. 💥 But how do you do it? By presenting something novel, counterintuitive or provocative, you essentially "interrupt" their mindless scrolling habits. 🧠 An Example of Pattern Interrupt content for LinkedIn: >>Contrarian Perspectives 💯 Instead of posting the typical motivational quote or vanilla career advice, share a bold, controversial opinion that challenges conventional wisdom in your industry. Ex: "Personal Branding is only for CEOs, right? Wrong." 😲 Actionable: ~ Make a list of common beliefs or practices in your field. ✍️ ~ Craft an eyebrow-raising hot take to spark discussion. 🔥 ~ Support with your logic. 📈 The key with Pattern Interrupt is balancing thought-provocation with relevance and value. Don't just say outrageous things for shock value. ❌ Provide a fresh, insightful perspective that ACTUALLY enriches your audience's lives/work while giving them HOOK to pay attention. 🎣

✍️ Golden Rules For UX Writing. With practical guidelines on how to avoid confusion and help people understand better ↓ ✅ Always write with respect, for people as smart as you. ✅ Write mobile-first: short, plain language, bite-sized chunks. ✅ Decide what to say, then find the shortest way to say it. 🚫 Avoid long buttons: use 2–4 words, max. 25 characters. 🚫 Avoid long links: at least 8 chars, max. 8 words (55 chars). ✅ Use sentence case by default, Title Case only for headings. ✅ Use progress anchors for long forms: “Next: Payment details”. 🚫 Don’t use placeholders as replacement for labels or hints. 🚫 Don’t hide critical details or guidelines behind a tooltip. 🚫 Don’t hide frequently used filters/nav behind a button. ✅ Front-load keywords in headings and text summary. ✅ Make people hunt for destructive buttons to avoid mistakes. ✅ Leave room for translation. Expect your text to grow by 40%. 🚫 Avoid more than 20 words/sentence, 50 words/paragraph. 🚫 Never mix 2+ type treatments (color, bold, indents, italic). Good writing is an incredible opportunity. Not only to help people get work done faster and with confidence, but also to build a strong and lasting relationships. To be charming when users get started. To help without a fuss when things go wrong. To show respect and sincerity, but also understanding and care when it’s needed. One little technique that has helped me is to imagine a real person speaking to the customer before I choose words to communicate something to them. I think about how they speak — from voice and tone to speed and intonation. How casual or formal they are dressed. What their personality is. And, most importantly, what traits, values, beliefs and principles they uphold. A product then needs to match that personality, and adapt tone based on user’s context. Once we have it, we write down all the questions users might have. We re-arrange them in order of importance and severity. We decide what to say, and find the shortest way to say it. And then we test, by reading out a piece of content loud. And if it doesn’t sound right, it doesn’t read right either. ✤ Content Design in Design Systems Atlassian: https://lnkd.in/eGpzQqm4 Amplitude: https://lnkd.in/eaB85T7n 👍 DHL: https://lnkd.in/eF494fkT 👍 Duolingo: https://lnkd.in/egCSX9At Girlguiding: https://lnkd.in/eZ8zMyC3 👍 Gov.uk: https://lnkd.in/ekRadXad Intuit: https://lnkd.in/eGyBUrZ2 👍 JSTOR: https://lnkd.in/eAnyrtcu 👍 MetLife: https://lnkd.in/evVE8sqf Progressive’s: https://lnkd.in/evx_8bzY 👍 Shopify: https://lnkd.in/eAKgEHNW Skrill: https://lnkd.in/e2HGTq4q 👍 Zendesk: https://lnkd.in/euxijT5m 👍 Wise: https://lnkd.in/eWk-Mvf9 ✤ Books – Strategic Writing for UX, by Torrey Podmajersky – Content Design, by Sarah Winters – Nicely Said, by Nicole Fenton, Kate Kiefer Lee – Everybody Writes, by Ann Handley – Conversational Design by Erika Hall – Writing Is Designing, by Michael Metts, Andy Welfle ✏️ [continues in the comments ↓ ] #ux #writing

I constantly get recruiter reachouts from big tech companies and top AI startups- even when I’m not actively job hunting or listed as “Open to Work.” That’s because over the years, I’ve consciously put in the effort to build a clear and consistent presence on LinkedIn- one that reflects what I do, what I care about, and the kind of work I want to be known for. And the best part? It’s something anyone can do- with the right strategy and a bit of consistency. If you’re tired of applying to dozens of jobs with no reply, here are 5 powerful LinkedIn upgrades that will make recruiters come to you: 1. Quietly activate “Open to Work” Even if you’re not searching, turning this on boosts your visibility in recruiter filters. → Turn it on under your profile → “Open to” → “Finding a new job” → Choose “Recruiters only” visibility → Specify target titles and locations clearly (e.g., “Machine Learning Engineer – Computer Vision, Remote”) Why it works: Recruiters rely on this filter to find passive yet qualified candidates. 2. Treat your headline like SEO + your elevator pitch Your headline is key real estate- use it to clearly communicate role, expertise, and value. Weak example: “Software Developer at XYZ Company” → Generic and not searchable. Strong example: “ML Engineer | Computer Vision for Autonomous Systems | PyTorch, TensorRT Specialist” → Role: ML Engineer → Niche: computer vision in autonomous systems → Tools: PyTorch, TensorRT This structure reflects best practices from experts who recommend combining role, specialization, technical skills, and context to stand out. 3. Upgrade your visuals to build trust → Use a crisp headshot: natural light, simple background, friendly expression → Add a banner that reinforces your brand: you working, speaking, or a tagline with tools/logos Why it works: Clean visuals increase profile views and instantly project credibility. 4. Rewrite your “About” section as a human story Skip the bullet list, tell a narrative in three parts: → Intro: “I’m an ML engineer specializing in computer vision models for autonomous systems.” → Expertise: “I build end‑to‑end pipelines using PyTorch and TensorRT, optimizing real‑time inference for edge deployment.” → Motivation: “I’m passionate about enabling safer autonomy through efficient vision AI, let’s connect if you’re building in that space.” Why it works: Authentic storytelling creates memorability and emotional resonance . 5. Be the advocate for your work Make your profile act like a portfolio, not just a resume. → Under each role, add 2–4 bullet points with measurable outcomes and tools (e.g., “Reduced inference latency by 35% using INT8 quantization in TensorRT”) → In the Featured section, highlight demos, whitepapers, GitHub repos, or tech talks Give yourself five intentional profile upgrades this week. Then sit back and watch recruiters start reaching you, even in today’s competitive market.

Parents share over 60 photos of their kids every month. AI needs as few as 15–20 images to generate a realistic deepfake face. What rules do you follow before posting photos of your kids online? And once something is online, it can be copied, scraped, indexed, and stored forever. The Pause Before You Post campaign from Data Protection Commission Ireland highlights a reality many families still underestimate: We are raising children in the first generation where their digital identity exists before they understand what privacy means. Some numbers that should make every parent think: + Parents post on average 63 photos of their child per month + Research shows AI models can recreate a face with 20 or fewer images + Over 70% of parents share kids’ photos publicly at least once a week + Billions of images are scraped online to train AI systems every year + Studies found ~50% of child images on criminal forums originated from public social media posts + Over 80% of photos contain metadata or visual clues about location or routine + By age 13, many kids already have thousands of images of themselves online The campaign shows how small details become data points: A school logo → location A birthday cake → date of birth A sports uniform → schedule A street sign → home area A group photo → social circle With modern AI, these are not random details. They are structured data. Face recognition, generative AI, and large-scale scraping systems can now connect identity, location, habits, and relationships in seconds. We are entering a world where: 🔹 Every photo can train an AI model 🔹 Every face can be cloned 🔹 Every post can be archived forever 🔹 Every detail can be cross-referenced 🔹 Every child can have a digital footprint before adulthood What should parents do today? ✔ Make accounts private ✔ Avoid posting school names, uniforms, and routines ✔ Disable location tagging ✔ Don’t post full names + birthdays together ✔ Ask kids before posting their photos ✔ Assume anything public can be reused by AI This isn’t paranoia. This is parenting in the AI era. #Innvation #Ai #ChildSafety #Privacy #Deepfakes #GenerativeAI #DataAwareness #TechEthics #SocialMediaSafety #ParentingInTheAIera #OnlineSafety #CyberSecurity #ProtectKidsOnline

The Olympics have nailed their marketing without us realising 🥊🏅 I thought it was strange that the Olympics were starting on Friday, but I’d seen very little advertised. Anyone else? And then it hit me, whilst watching Sprint (my third newly added sports documentary on Netflix this weekend) & finding myself googling the dates of the athletes’ events at Paris, that I’d been indirectly marketed to in the most genius way. Here’s why, and more importantly, here’s why it worked: 1️⃣ Meeting the Audience Where They Are The Olympics faced a challenge: how to engage a generation that doesn’t watch mainstream TV. So, they went straight to where their audience spends time – streaming platforms. 85% of Gen Z and millennials prefer streaming over traditional TV. By launching multiple compelling sports docuseries on Netflix, they met their audience exactly where they are. 2️⃣ No Ads, Just Stories Research shows that storytelling is the most powerful tool in marketing – it's 22 times more memorable than facts alone. When you tell a story, you engage your audience’s emotions, and that connection is invaluable. It's this emotional engagement that turns viewers into fans and casual watchers into passionate supporters. No CTAs, no tracked links, just pure wonderful emotional storytelling at its finest. 3️⃣ Creating Emotional Investment These docuseries pull you into the personal lives of top athletes. You follow their journeys, their struggles, and their triumphs, right up to the competition before the Paris Olympics. This emotional investment is powerful. Suddenly you’re not only aware of these athletes in various disciplines, you’re invested in their success. 4️⃣ Building Anticipation By ending these stories on a cliffhanger, they’ve done something brilliant – they’ve made you care. You’re not just a spectator anymore; you’re invested in seeing these athletes win. And the next episode? Well that will be streamed live from Paris on mainstream TV. I know I’m not alone in wanting to see how these stories end. 5️⃣ Perfect Timing Timing is everything in marketing, and the Olympics nailed it. By launching these docuseries right before the games, they’ve ensured the stories are fresh in our minds. This makes the athletes' journeys a cultural talking point and keeps the Olympics top of mind. Strategic timing like this makes the content memorable and maximises its impact. Here’s the lesson: To truly engage your audience, focus on storytelling. Create narratives so compelling, people can’t help but follow along. Make them care about the outcome. When your audience is emotionally invested, they’re not just watching – they’re rooting for you. This weekend reminded me why I love marketing. It's not just about selling a product; it's about creating connections, inspiring emotions, and telling stories that resonate. So, next time you’re crafting your strategy, ask yourself: are you telling a story your audience will care about? I’m sold. Who’s watching?

Great political speeches are similar to great business speeches. They seek to make an audience FEEL something, so that they DO something. 💙🧠 Using the AI Storytelling Assistants that I’ve been building over this last year and am now working with daily, I thought it would be fun to feed in the 4 big keynotes from the last 4 days at the DNC 🇺🇸 that have been getting a lot of attention – to see what we can learn from them. A quick glance at this analysis shows instantly how similar the speeches are, despite the differences in style, tone and personality between each of the speakers. From the thousands of speeches, presentations and pitches I have analysed over the years, I am convinced that all great presentations contain 6 essential ingredients: 🧠 LEFT BRAIN: Inform, Educate, Solve Problems ❤️ RIGHT BRAIN: Inspire, Entertain, Challenge I believe that every message should include all 6 of these elements. YOUR JOB is to figure out the right balance for each one, based upon what you want your audience to FEEL and DO. ⚖️ Look at how all 4 of these speeches over-index on INSPIRATION & INFORMATION, but they don’t focus as much on SOLVING PROBLEMS or CHALLENGING the audience’s views; because that’s not the purpose of speeches at conventions like the DNC. They're there to rally support and win hearts and minds. ❌ Many business presentations FAIL because they give the RIGHT speech to the WRONG audience. (Note: The best educational speeches, TED Talks and technical business presentations have a VERY different shape to these speeches). I also like to analyse levels of RHETORIC when I’m reviewing speeches, because it provides another view of what an audience is likely to FEEL and DO. 4 questions to ask yourself the next time you're giving an important presentation: 💙 PATHOS: Do you have enough of an emotional argument to make the audience FEEL what you want them to feel? 🙋🏽♀️ ETHOS: Have you established enough credibility & authority with the audience so that they trust you & believe you? 📊 LOGOS: Have you backed up your emotional arguments with enough data & evidence to satisfy any critics? ⏰ KAIROS: Have you created enough urgency so that your audience will DO what you want them to do? ⬇️ Look at how similar the levels of PATHOS (emotional language / emPATHy) are for our 4 speakers: WALZ: 34% / MICHELLE: 35% / BARACK: 36% / KAMALA: 34% Now look at the levels of KAIROS (language which is aimed to inspire an urgent action): WALZ: 20% / MICHELLE: 22% / BARACK: 21% / KAMALA: 22% When I analyse business speeches, I rarely see levels of KAIROS above 10% - which could be one reason why audiences may find a presentation interesting, but they don’t DO anything? Fascinating stuff. No matter your political agenda or views on AI, one thing interesting analysis like this does is spark a great conversation about how to tell better stories that connecting with an audience.